Brand Foundations & Copywriting
Piko Provisions | 2024-2025
I wrote copy for the website of Hawaii-based baby food company Piko Provisions. This copy also served as brand foundations to support the company to continue writing copy as they developed new products.
Reciprocity with People and Planet
Copywriting for Piko Provisions involved balancing a few different key concerns: first and foremost the company’s values of supporting local farmers and food systems, alongside the importance of feeding babies local, culturally-relevant food. The website seeks to bring forth these values in a way that is deeply respectful of Hawaii’s culture while also showcasing the joy and play of such an approach to food.
