Food Hub Marketing & Storytelling
ValleyHUB | Kalamazoo | 2022-2025
Since 2022, I’ve worked with the ValleyHub team to create a communications strategy and a supporting structure for delivering on it, including a partner relationship management system and an editorial calendar. I hosted workshops with the team to identify their goals and create a strategy that felt manageable alongside their day-to-day workload.
Lessons from the Making of a Community Food Hub
About the report
In 2025, I worked with the ValleyHUB team and talented illustrator Maggie Laughner to create a report telling the story of how ValleyHUB came to be, capturing key lessons learned, and providing guidance for others who might want to undertake a similar endeavor.This report was aimed at showcasing the many community and donor contributions that made ValleyHUB possible.What I did
I wrote the report in just two weeks, and art directed the creation of the print product.
