Brand Narrative for Carbon Capture & Storage Effort
Gulf Gateway | 2025
I worked with an international team to understand their goals and audiences and helped them come up with a name for their project: Gulf Gateway. I then created a brand messaging and wrote web copy for their site.
Gulf Gateway Carbon Hub
I conducted sector research and developed a range of potential naming options with pros and cons for the client to choose from.
I then created a set of course messaging that made complex technical information easy to understand for a wide range of audiences, and devised a clear, easy-to-follow messaging framework that would support the client to communicate across press releases and community outreach.