Capturing Lessons Learned from 20 Countries
The World Food Programme | Italy, Rwanda, Mozambique, Kenya, Senegal, Uganda | 2014-2016
My first post-graduate experience was with a 20-country, 8-year pilot project called Purchase for Progress (P4P). Joining the team toward the end of the pilot, I supported capture and dissemination technical information about how best to link smallholder farmers to formal markets.
The p4P Story
I researched, wrote and edited a set of 20 internal country case studies pulling together information from field visits, reports, and interviews to concisely pull out lessons learned and implications for global agricultural programming.
This set of case studies formed the basis for an overarching narrative on the 8-year Purchase for Progress pilot in a publication we called “The P4P Story”. I drafted, copy edited, and oversaw design of this publication, and developed a communications campaign to launch it, including by developing press releases, media messaging, and web materials.