food hub marketing.
valleyhub - kalamazoo, mi - 2022-2025
Starting in 2022, I began a long-term strategic relationship with ValleyHUB, a food hub based out of Kalamazoo Valley Community College. My first task with the food hub was to work with the team to create a communications strategy that felt manageable alongside their day-to-day workload. I held strategic workshops to understand their goals and worked to share back out to the team to create a living communications strategy that could inform their marketing for the years to come.
Lessons from the making of a community food hub
In 2025, I worked with the ValleyHUB team and talented illustrator Maggie Laughner to create a report telling the story of how ValleyHUB came to be, capturing key lessons learned, and providing guidance for others who might want to undertake a similar endeavor.
